Tips for Successful Online Culinary Business Marketing

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Tips for Successful Online Culinary Business Marketing - Culinary is one type of business that is predicted to continue to grow. This is because culinary is a basic necessity where everyone will always need food and drinks at any time. Now many food businesses are being marketed through online channels without the hassle of building stalls or restaurants. Then how can online culinary business marketing be done? Check out the following explanation.

You as a culinary business owner are required to be more creative and innovative, especially for marketing your culinary business. In order to survive in the culinary market today you need a comprehensive culinary business marketing strategy that has a significant impact. With an appropriate online culinary business marketing strategy , you can build, expand and increase sales. Here are some tips that can be applied to your online culinary business .

Use Social Media

Social media has always been the right place for promotion and marketing of any product including culinary. Aside from its free use, social media is also a place of community interaction today. According to research from We Are Social and Hootsuite, the penetration rate of active social media users has reached 42% of the total world population.

Take advantage of all existing social media such as Instagram, Facebook, Twitter, Whatsapp, Line, Youtube and others. Expand promotions on social media that are most often used by your consumers. On social media you can show a list of menu choices, form the latest information dishes related to your culinary business, events and attractive offers.

Register in the Restaurant Search Service Application

Restaurant search service application appears with the aim to make it easier for people to find culinary ideas to enjoy. Of course this application is also good news for you as a culinary business owner. To give references to culinary connoisseurs, you can promote your culinary business by registering yourself. By registering yourself, your culinary business will appear on search listings and become more known to the public.

In addition, this application will help recommend, provide a review column, guides and ordering services for your culinary business. In Indonesia alone, restaurant search service applications have mushroomed. There are various names that are quite famous such as Zomato, Pergikuliner, Manganese, Foodsessive, Wakuliner, Trip Advisor, Restaurant Finder and others.

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Cooperation with the Delivery Service

In addition to the restaurant search service application, now the delivery service application is also the right choice to promote and market your culinary business. There are two of the most well-known applications in Indonesia namely Gofood and Grabfood that you can use. Millions of users of these two applications will be able to see your culinary business which of course will greatly affect the sales of your culinary products.

Pick Food Influencers

Food influencers who have a large number of followers can be an effective way to get people to buy your product. coupled with their ability to display food to make it look more attractive and appetizing. You can send free food to influencers that match your target market and have them arrange it on their social media.

Following the Event

Even if you market food online, it doesn't hurt to take part in offline events to be better known. Participating in events such as food bazaars, food festivals and so on will introduce your business more broadly both to those who often use online media and those who do not. Don't forget to include social media and the name of your online restaurant .

Give Promos and Discounts

This method is certainly always effective in attracting consumers because no one does not like promos and discounts. There are many variations of promos and discounts that can be applied in your culinary business. Able to provide free products after the purchase of a certain amount, price cuts, free shipping, and so forth. Also consider this discount giving carefully so as not to cause losses.

Show Interesting Photos

The power of online culinary promotion both on social media, restaurant search service applications and delivery service applications, one of which is from interesting food photos. Therefore upload photos of your most interesting and appetizing food. To make appetizing food photos you don't need to use an expensive camera, just with your mobile camera. Can be helped with correct lighting, photo backgrounds to make it look more professional and photo editing application.

**Show Reviews or Testimonials**

Show reviews or testimonials of your customers both in the form of praise and criticism. Show the consumer's praise as providing proof to people that your food delicacy and quality of service are the best. Meanwhile, show criticism coupled with your quick response to show your professionalism in serving consumer complaints. Use the criticism to build and not to bring down your reputation.

Main Flavor

No matter how good the promotion and appearance provided, if the taste of the food is not satisfying, consumers will not come back again to buy your product. Therefore taste is one of your main focuses so that your culinary business continues to grow. Use the best ingredients, taste trials, and innovate to surprise consumers.